Sve se mijenja: Virtuelni modeli u novoj Balmain kampanji!

Luksuzni modni brend Balmain objavio je reklamnu kampanju za novu kolekciju u kojoj se pojavljuju virtuelni modeli.

Kreativni direktor modne kuće Balmain je odlučio da njegovu novu kolekciju ne prikazuju živi modeli na staromodan način, već odjevne komade predstavljaju virtuelne ljepotice.

Ove lutke čak imaju imena, to su Margot, Shudu i Zhi.

 

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MARGOT Wearing designs from the #BALMAINPF18 collection, the new virtual #BALMAINARMY members are set in poses recalling iconic music images. Discover more through the link in bio. In collaboration with #CameronJamesWilson @shudu.gram 3D garments by @itsclo3d #BALMAINBBOX

A post shared by BALMAIN (@balmain) on Sep 2, 2018 at 8:54am PDT

Djelo su digitalnog umjetnika Cameron-James Wilson. Devojka Shudu, je nastala u aprilu 2018. godine i postala je tzv. prvi virtualni model. Margot i Zhi su se pojavile kasnije i specijalno su dizajnirane za reklamne potrebe kompanije Balmain.

 

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ZHI Carrying the Flash #BALMAINBBOX bag, now available in BALMAIN Stores and on ‪BALMAIN.COM @shudu.gram @itsclo3d #BALMAINARMY #BALMAINPF18

A post shared by BALMAIN (@balmain) on Aug 31, 2018 at 3:28am PDT

Shudu – tamnoputi virtuelni model na Instagramu ima 140 hiljada pratilaca.

Oliver Rousteing, kreativni direktor modne kuće Balamin je oduševljen novom kampanjom: on naziva virtuelne projekcije bukvalno “djevojkama iz snova”.

 

View this post on Instagram

 

SHUDU Wearing designs from the #BALMAINPF18 collection, the new virtual #BALMAINARMY members are set in poses recalling iconic music images. Discover more through the link in bio. In collaboration with #CameronJamesWilson @shudu.gram 3D garments by @itsclo3d #BALMAINBBOX

A post shared by BALMAIN (@balmain) on Aug 30, 2018 at 8:19am PDT

Budućnost je došla!

Izvor: grazia.rs